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Digital Marketing Specialist (Parttime)

 

Company Overview

BIOKÉ is part of Cell Signaling Technology. Cell Signaling Technology, Inc. (CST) is a worldwide leader in the development and commercialization of antibodies, assays and research tools. As a company of scientists for scientists, we have developed PTMScan®, a technology to discover protein post-translational modifications, PhosphoSitePlus®, an online resource for investigation of post-translational modifications, and XMT® technology, a proprietary method to develop exceptional monoclonal antibodies. We are fully committed to developing new research tools to help define the mechanisms underlying cell function and disease, thereby broadly accelerating progress in biomedical research and medicine.

 

 

Position Summary

The Digital Marketing Specialist develops and implements digital marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction. Executes online marketing programs on our website, B2B platforms and social media to create ‘buzz’, drive traffic and generate sales.

The Digital Marketing Specialist is embedded into our European Marketing team and will interact closely with our end users and their E-Procurement or Purchase teams, our international suppliers – as well as a broad network of internal resources in IT, Technical Support, Customer Service, Sales and Marketing.

 

Responsibilities

  • To work with our global E-commerce team to support projects to understand customer needs in order to implement and develop tailored B2B connections with our customers throughout Europe
  • To coordinate and handle incoming requests for new electronics catalogue integrations (“E-catalogues” and Punch Outs”)
  • To coordinate and manage marketing campaigns to our customers in E-procurement programs
  • To analyze data, trends and customer feedback to initiate ways to grow our digital sales revenue numbers
  • To develop and implement social media strategies
  • To support sales with E-freezer programs at our customers sites
  • To work closely with our Marketing communications team in the development of content and design to identify, recommend and prioritize new Web features and applications
  • To monitor and analyze web traffic and competitor sites for SEO improvement and to provide regular reporting on conversion and campaign effectiveness
  • To work in cross functional teams with Sales, Marketing, IT and Customer Service to ensure customer satisfaction
  • To interface with our global IT team in the US headquarters


Qualifications

  • Bachelor’s degree in Digital Marketing
  • 3+ years relevant experience (E-commerce, webmaster, social media or similar)
  • Proven experience with marketing automation tools like Hubspot/SEO/Google Analytics
  • Affinity with the Life Sciences Industry
  • Excellent skills in English both verbal and in writing
  • Language skills in Dutch is a plus

This role is a parttime position for 3 days per week and is located in Leiden, The Netherlands.

 

 

Apply online

or send your application to hr@cellsignal.eu.

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